THE OWNERLESS-PROBLEM TEST
Titles do not always reveal who is living with the issue
A problem can sit between teams long before someone receives a budget or project name. LeadGrow looks for the role, activity, and situation that make the cost of waiting visible.
Follow the work
Target the team closest to the recurring task, missed outcome, or change—not only the executive title listed in an account record.
Describe the friction
Use the language of the work so the person carrying it can recognize the offer before a formal business case exists.
Test responsibility
A clear question can reveal whether the reader owns the issue, influences it, or knows who should be involved next.
Leave a next step
The first conversation should clarify the situation and the right room, not force a buyer to pretend the project is already approved.